Movie Marketing Plan - 1393 Words

Movie Marketing Plan Ideas and Images Private Limited Executive Summary Situation Analysis Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international. Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativity. Basically, there are two markets in Nepali movies industry: 1. The mass market 2. The class market The basic need of the market is pure entertainment. Yet the need for movies that makes people to think, the genre based movies, to be†¦show more content†¦Relatively, there can be huge threat from Bollywood movies specially. However, the social issue carried by Apabad can put a print for long in the mind of the viewers. Keys to success * Proper planning before completing the movie * Exposure to user friendly technology * Online marketing through social networking sites Critical Issues * To be able to grab both audience group * To focus more on the content of the movie * To accept and introduce technology for better quality * To be aware of the needs of alert audiences * To promote essence of education on filmmaking * To improve marketing strategies Marketing Strategy Ideas and Images Private Limited will basically be using guerilla marketing approach to be as cost effective as possible. Marketing of the movie is mainly centralized on internet marketing. The film makers are emphasizing on making the trailer of the movie more presentable and of quality so that it can attract oversees audience as well. Marketing through social networking sites like Facebook, Twitter and Youtube the movie is grabbing the attention of overseas distributors. Consequently, the movie is planning to be showcased in oversees countries like USA, Australia, UK, Denmark, Japan and Germany. Newspaper advertisement is not emphasized but it isShow MoreRelatedMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreIke Strategic And Marketing Planning Essay1003 Words   |  5 PagesOnline An article, written by Saabira Chaudhuri, presents Ikea’s most recent plans to expand their market. 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