Revenue in Print Media - 1648 Words

REVENUE IN PRINT MEDIA Print production is measured on its quality, timeliness and effectiveness, whether its a brochure or packaging or a magazine advertisement. But when something in the production process goes wrong, it can not only cause delays but also increase cost and impact quality. The challenge for print buyers is to manage print jobs efficiently through procurement and production while guaranteeing consistent quality and on-time in-budget completion. This requires specialized expertise. Digital technology is increasingly competing with print media by opening access to endless sources of news. It may now seem that the need of the reader to buy a newspaper for news and the need of the advertiser to advertise in it, is slowly†¦show more content†¦Modern newspapers must be compact, a less-is-more approach would help cut newsprint, printing, distribution and other costs that do not add to the journalism. As for the revenue to sustain print media, it will have to come from a high degree of integration between the static and the dynamic mediums. For example, a dynamic browser tool-bar may aggregate news from different sources, allowing not only targeted advertising but also for charging micro-payment from readers. In the true sense of the word no two media can be rivals. New technology rarely replaces the previous technology completely. As both print and digital media is completely dependent on computers for their production process it would be easy for both to be complementary to each other. The wise perspective would be one of digital and print media rather than digital vs print media. The economic downturn has thrown up a challenge and an opportunity for the print media to transform itself. Costs involved in production of print media : Costs of Self-Publishing †¢ You have to learn about it all yourself. This can be fun. Its also a lot of work, and can cost quite a bit. †¢ Publishing company startup costs include: o ISBN prefix, equipment and software for layout printing—approximately $1000 o Learning curve means expensive mistakes. o ~$500-1000 minimum startup promotion per book. †¢ Minimum economical print run is 2000 copies at $3-10 per book: $6000-$20,000 commitmentShow MoreRelatedMajor Media Companies Continue For Dump Newsprint1043 Words   |  5 PagesCourse: Comm 233 Subject: Major Media Companies Continue to Dump Newsprint Journals: The New York Times, 8/10/14 (Print is Down, and Now Out) http://www.nytimes.com/2014/08/11/business/media/media-companies-spin-off-newspapers-to-uncertain-futures.html?_r=0 The Atlantic 8/11/14 (A Terrible Year for Newspapers, a Good Year for News) http://www.theatlantic.com/business/archive/2014/08/a-terrible-year-for-newspapers-a-great-year-for-news/375859/ SUMMARY OF PRINT IS DOWN, AND NOW OUT Recently,Read MorePrint Is Not So Fast1573 Words   |  7 PagesA Forbes magazine article titled â€Å"Print is Dead? Not so Fast.† details how print media has been transitioning from the physical, tangible print that it has been for centuries to the World Wide Web and other digital formats. Once print media is transferred to a digital format it is more easily distributed and is typically more cost effective than when it had to be printed. However, completely transferring all advertisement from print media to a digital format may not always be prudent. There are stillRead MoreCompetitive Landscape : The New York Times Print And Digital Products1316 Words   |  6 PagesCompetitive Landscape: The New York Times print and digital products compete to maximize circulation and generate higher income from advertising. It also competes for readers and advertisers with other media, such as the internet, satellite and cable television, magazines, broadcast and satellite radio, other forms of media and direct marketing. The major bases of competition in this industry are price, content and brand. Competition in this industry is high and the trend is increasing. The top URead MoreReflecting on Industry Futures That Will Affect Print Media1547 Words   |  6 Pagesï » ¿Reflecting on Industry Futures that will Affect Print Media Executive Summary The commercial printing industry, once the dominant communication medium of the United States has been changing constantly for the last 65 years. Since the end of the Second World War, the commercial printing industry has lost market share for a number of reasons. Unimagined technological advances brought continuous innovations, new media challenges, a changing culture and increased domestic and foreign competitionRead MoreThe Digital Era And Emergence Of Mobile Apps1626 Words   |  7 PagesDigital magazines have increasingly captured the attention of the media industry due to their ability to attract readers through interactive content, without involving high costs in production and distribution as traditional magazines. In todays world, a consumer wants everything to be readily available and user friendly. In order to keep up with technology, most magazine publishers have adapted the digitalization of magazines into creating applications for arguably, devices that no reader can l iveRead MoreThe Decline of Journalism as a Profession914 Words   |  4 Pagesnot the individual journalist. Social media could be reliable, but how would we know? This is equally true then it comes to bias. But the fact of the matter is journalism is more credible and if we lose credibility in the information we get everything could fall for speculation. The authors’ thesis is we should not stand for the decline of journalism as a profession but support our right to have valuable information and help keep traditional media and new media at an all-time high so we as a societyRead MoreRecent Changes in the Print Industry924 Words   |  4 PagesThe print industry in our society has always served as a pillar in providing mass media to society. Print industry can trace its root back to the ancient Egyptians, China, and Europe in the first 10 centuries. Not until the mid 1400’s did the print industry reach a pivotal transformation, which was the printing press by Johanne s Gutenberg. This allowed for faster mass production of printed materials such as the Bible for instance. Century after century this industry evolved into a worldwide businessRead MoreSituation Analysis : The Nation s Newspaper1425 Words   |  6 Pagesachieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces and sprinkled with eye-catching, colorful photos, graphs and charts. Readers found USA Today’s refreshing and more engaging than other papers. The newspaper grew from roughly 350,000 readers in 1982 to approximately 5.9 million daily print and online readers today. USA Today is still to this day the number one print newspaper and their websites manages to stay one of theRead MoreIs Print Media Dead?1138 Words   |  5 PagesPage 1 Is Print Media Dead? Is print media dead? This has been an ongoing debate for over 15 years. Obviously, print media is becoming less necessary, but not altogether obsolete. Although, some people say it is not, the majority agree that digital is the future. According to Strategy Analytics, print media advertising revenues come in third overall, which is far behind digital media. The same report projects that as digital advertising continues to grow, print media ad revenue will declineRead MoreThe Los Angeles Tribune Is A Driving Force Behind The News Essay901 Words   |  4 Pagesnews in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals. Rising Cost of Paper â€Å"Los Angeles Times is the largest metropolitan daily