Edition Tata motors Essay Example | Topics and Well Written Essays - 1000 words

Edition Tata motors - Essay Example It talks about its operational activities across the globe. Koontz, H. & Weihrich, H. 2006. Essentials Of Management. McGraw Hill- Some information regarding Daewoo Motors have been extracted from this book. The subtitle of the article is ‘International Case : Restructuring at Korea’s Daewoo. This is relevant as the essay talks about Tata Motor’s acquisition of Daewoo Motors. Onkvisit, S. & Shaw, J. J. 2004. International marketing: analysis and strategy (4th ed). London, UK: Routledge – This book talks about the international strategy adopted by several renowned organisations. Certain information such as export statistics are important to understand the strategy of Tata Motors to acquire Daewoo Motors. Sauvant, K. P. 2008. The rise of transnational corporations from emerging markets: Threat or opportunity? UK: Edward Elgar – This book talks about the globalisation and international economic transactions across borders. On page no 25 and 30, the auth or has talked about the strategy and turning point of the acquirer, Tata Motors. Philip, C. 2010. Small Wonder: The Authorised Story Of The Making Of The Nano. Bangalore, India: Westland – This book is all about Tata Motors reinforcing in Indian market with its ‘Nano’. This has also talked about the benefits of acquiring Daewoo Motors like entering into developed markets. Jeannet, J. & Hennessey, H. D. 2005. Global Marketing Strategies (6th ed). USA: Houghton Mifflin – This book also talks about the marketing strategies of global companies. On page no 587, the author has talked about the positive consequences of Tata Motor’s acquisition of Daewoo Motors. Khanna, T., Palpeu, G., K. & Bullock, J. R. June, 2009. House of Tata: Acquiring a Global Footprint. [Pdf]. Available at: http://docs.orijing.com/college/2010/ugba115/Reading/HouseofTataAcquiringaGlobalFootprint.pdf [Accessed on March 05, 2011] – This is also relevant site which talks about T ata Motors. On page no. 11, the author has discussed the tactical point of view of Tata Motors to acquire Daewoo. Even on page no 194, the author has talked about how this acquisition helped Tata Motors to capture a larger market share. Aswathappa. 2008. International Business. McGraw Hill – This book also talks about the international business of consolidation processes. On page 200, the author has talked about the strategies adopted by Tata Motors to optimally use its resources in the post acquisition period. Banerjee, B. 2010. Financial policy and management accounting (8th ed). New Delhi, India: PHI Publishing - This book talks about managerial policies in different companies and the theories. On page no. 175, the author has discussed how the deal has brought in green technology for Tata Motors. Bilham-Boult, A. 2001. People, places and themes (2nd ed). Oxford, UK: Heinemann – This book is on strategic management considering people, places and themes. On page no. 1 55, the author has discussed how the marketing and resource development of Daewoo has benefited the Tata Motors. Kadle, P.,P. June, 2007. Challenges in Mergers and Acquisitions -Tata Motors Case Study. [Pdf]. Available at: http://www.dnb.co.in/FESConfTool/Uploads%5CPresentations%5C85%5CMr.P.P.Kadle.pdf [Accessed on March 05, 2011] – This article talks about the challenges in the consolidation processes considering the case study of Tata Motors. On page no. 11, the author has talked about the increase in the market share due to the deal with Daewoo.