Tuesday, January 21, 2020

Microfone Inc. :: essays research papers

MICROFONE INC.Ó Introduction If you have been keeping up to date with the news than you already know that people are accusing cell phones of causing car accidents. People say they are unsafe and distracting to drivers. Georgia is trying to pass a law that will ban the use of cell phones while driving a vehicle, because of the accidents and safety. Florida has had this law for several years now, and from past experience, when the law was passed our company sales decreased. Consumers did not want to buy a cell phone if they could not use it in their car. The company was not expecting a decrease and was not prepared for this, so we suffered with layoffs till things smoothed out. We can not let this happen again, so when the law is passed in Georgia we have to be ready. My department and I put our heads together in hopes of designing a new phone to help us through this situation, for the second time. We were aiming towards a small phone that our customers could use hands free, something simple that did not have unsightly wires hanging out of it. The best result was a cell phone that is as small as a hearing aid. It is called the MicrofoneÓ, it combines all our latest technology into one small phone. Drivers can then talk on their phones hands free, therefore reducing the risk of an accident, and avoid breaking the law. Corporation & Sales The MicrofoneÓ Corporation began in the late 1980’s. From the development of many analog and digital phones, to the development of hands free devices, and portable Internet; the Portadigital INC. Company has brought many technological advances in the wireless world. Many of our leading scholars, graduated from DeVry Institute of Technology and are very knowledgeable in the technology field. We have spent numerous hours developing and now promoting this amazing product that will revolutionize the Cell Phone Industry. After the latest invention of the MicrofoneÓ, to our belief is the best advance in the technology world, the Portadigital company did not want to spend valuable time competing with similar products, but moreover to break away with the concept of Microfone Ó. So after careful decision the Portadigital Corporation successfully changed their name in 2000, to Microfone INC. This change has allowed us to concentrate solely on our unprecedented MicrofoneÓ invention, and it allowed everyone to recognize the Monopoly this could form.

Monday, January 13, 2020

Attention Getter Essay

Nowadays, many tragic accidents happen everywhere and this situation is alarming. Rate of accidents keep on increasing from day to day not just in the cities but also in rural areas. All of these accidents have made many people lost their families and loved ones. It is very pitiful when we get news about accidents which happen every day from newspapers. This shows that many people suffer when accidents happen to their family or relatives. Greetings: Good morning everyone. My name is Apollo Thesis statement: Today i would like to give a speech about the causes of happen road accidents. Summative Overview: Here are some causes of the road accidents happen such as: drink and drive, using cell phone while driving and teenage drivers. Benefit: It we know the causes of road accidents we can become more responsible and more careful to avoid road accidents/ those causes are reminds us to be more responsible to not only ourselves also the passenger in our car. Point 1: Drink and drive First of the causes is drinking and driving is the leading cause of car accidents. Driving while intoxication is dangerous, because drinking increases your inhibitions and self-confidence but lowers your driving performance and your ability to focus. In other words, alcohol impairs the decision-making ability of the brain. For example, when people get drunk, they do not even think they are drunk. They may feel like they can do anything. But they cannot. Many accidents occur because of drinking. These accidents involve mostly one car, but other people are killed by drunk drivers. People have to be educated about drinking and driving, so they do not kill themselves or innocent people on the road. Point 2: Using cell phone while driving The second point is using cell phones while driving is also a cause for car accidents. When a cell phone is used while driving, it distracts the attention of the driver, leading to car accidents. While using a cell phone  many people tend to miss the traffic signals, not really concentrating on driving. The process of dialing or answering the phone can make them lose control of the vehicle as well. Even though the driver is looking at the road, he or she can easily get distracted by the conversation. This can result in fatal accidents. Point 3: Teenage drivers Another cause of road accidents on the road is teenage drivers. Some teenagers cause fatal accidents, because of immaturity and lack of experience. Teenagers are very impulsive. Although not intending to hurt anyone, they sometimes drive very aggressively. It is not difficult to find teenagers driving with one hand on the steering wheel, seat pushed back, and with loud music playing. In traffic they go wild, trying to seek attention. They underestimate the risk of what they are doing. All these acts result is serious consequences on the road. Many accidents of young drivers result from their own mistakes. It will cause a psychological shadow in their future. Conclusion Re-thesis statement + summative overview: As conclusion, all this ways which are drink and drive, using cell phone while driving and teenage drivers are the causes of road accidents by avoid those causes we decrease the road accidents in our country and make a good image for the tourist who come to our country Benefit: We can learn to become more responsible to our passage it will help decrease the number of road accidents happen. By the way decrease the road accidents we can save more people . Clincher: By avoid road accidents we are not only saving our own life we also saving other people life too. Life is a gamble. You can get hurt, but people die in plane crashes, lose their arms and legs in car accidents; people die every day. Same with fighters: some die, some get hurt, some go on. You just don’t  let yourself believe it will happen to you!

Saturday, January 4, 2020

Revenue in Print Media - 1648 Words

REVENUE IN PRINT MEDIA Print production is measured on its quality, timeliness and effectiveness, whether its a brochure or packaging or a magazine advertisement. But when something in the production process goes wrong, it can not only cause delays but also increase cost and impact quality. The challenge for print buyers is to manage print jobs efficiently through procurement and production while guaranteeing consistent quality and on-time in-budget completion. This requires specialized expertise. Digital technology is increasingly competing with print media by opening access to endless sources of news. It may now seem that the need of the reader to buy a newspaper for news and the need of the advertiser to advertise in it, is slowly†¦show more content†¦Modern newspapers must be compact, a less-is-more approach would help cut newsprint, printing, distribution and other costs that do not add to the journalism. As for the revenue to sustain print media, it will have to come from a high degree of integration between the static and the dynamic mediums. For example, a dynamic browser tool-bar may aggregate news from different sources, allowing not only targeted advertising but also for charging micro-payment from readers. In the true sense of the word no two media can be rivals. New technology rarely replaces the previous technology completely. As both print and digital media is completely dependent on computers for their production process it would be easy for both to be complementary to each other. The wise perspective would be one of digital and print media rather than digital vs print media. The economic downturn has thrown up a challenge and an opportunity for the print media to transform itself. Costs involved in production of print media : Costs of Self-Publishing †¢ You have to learn about it all yourself. This can be fun. Its also a lot of work, and can cost quite a bit. †¢ Publishing company startup costs include: o ISBN prefix, equipment and software for layout printing—approximately $1000 o Learning curve means expensive mistakes. o ~$500-1000 minimum startup promotion per book. †¢ Minimum economical print run is 2000 copies at $3-10 per book: $6000-$20,000 commitmentShow MoreRelatedMajor Media Companies Continue For Dump Newsprint1043 Words   |  5 PagesCourse: Comm 233 Subject: Major Media Companies Continue to Dump Newsprint Journals: The New York Times, 8/10/14 (Print is Down, and Now Out) http://www.nytimes.com/2014/08/11/business/media/media-companies-spin-off-newspapers-to-uncertain-futures.html?_r=0 The Atlantic 8/11/14 (A Terrible Year for Newspapers, a Good Year for News) http://www.theatlantic.com/business/archive/2014/08/a-terrible-year-for-newspapers-a-great-year-for-news/375859/ SUMMARY OF PRINT IS DOWN, AND NOW OUT Recently,Read MorePrint Is Not So Fast1573 Words   |  7 PagesA Forbes magazine article titled â€Å"Print is Dead? Not so Fast.† details how print media has been transitioning from the physical, tangible print that it has been for centuries to the World Wide Web and other digital formats. Once print media is transferred to a digital format it is more easily distributed and is typically more cost effective than when it had to be printed. However, completely transferring all advertisement from print media to a digital format may not always be prudent. There are stillRead MoreCompetitive Landscape : The New York Times Print And Digital Products1316 Words   |  6 PagesCompetitive Landscape: The New York Times print and digital products compete to maximize circulation and generate higher income from advertising. It also competes for readers and advertisers with other media, such as the internet, satellite and cable television, magazines, broadcast and satellite radio, other forms of media and direct marketing. The major bases of competition in this industry are price, content and brand. Competition in this industry is high and the trend is increasing. The top URead MoreReflecting on Industry Futures That Will Affect Print Media1547 Words   |  6 Pagesï » ¿Reflecting on Industry Futures that will Affect Print Media Executive Summary The commercial printing industry, once the dominant communication medium of the United States has been changing constantly for the last 65 years. Since the end of the Second World War, the commercial printing industry has lost market share for a number of reasons. Unimagined technological advances brought continuous innovations, new media challenges, a changing culture and increased domestic and foreign competitionRead MoreThe Digital Era And Emergence Of Mobile Apps1626 Words   |  7 PagesDigital magazines have increasingly captured the attention of the media industry due to their ability to attract readers through interactive content, without involving high costs in production and distribution as traditional magazines. In todays world, a consumer wants everything to be readily available and user friendly. In order to keep up with technology, most magazine publishers have adapted the digitalization of magazines into creating applications for arguably, devices that no reader can l iveRead MoreThe Decline of Journalism as a Profession914 Words   |  4 Pagesnot the individual journalist. Social media could be reliable, but how would we know? This is equally true then it comes to bias. But the fact of the matter is journalism is more credible and if we lose credibility in the information we get everything could fall for speculation. The authors’ thesis is we should not stand for the decline of journalism as a profession but support our right to have valuable information and help keep traditional media and new media at an all-time high so we as a societyRead MoreRecent Changes in the Print Industry924 Words   |  4 PagesThe print industry in our society has always served as a pillar in providing mass media to society. Print industry can trace its root back to the ancient Egyptians, China, and Europe in the first 10 centuries. Not until the mid 1400’s did the print industry reach a pivotal transformation, which was the printing press by Johanne s Gutenberg. This allowed for faster mass production of printed materials such as the Bible for instance. Century after century this industry evolved into a worldwide businessRead MoreSituation Analysis : The Nation s Newspaper1425 Words   |  6 Pagesachieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces and sprinkled with eye-catching, colorful photos, graphs and charts. Readers found USA Today’s refreshing and more engaging than other papers. The newspaper grew from roughly 350,000 readers in 1982 to approximately 5.9 million daily print and online readers today. USA Today is still to this day the number one print newspaper and their websites manages to stay one of theRead MoreIs Print Media Dead?1138 Words   |  5 PagesPage 1 Is Print Media Dead? Is print media dead? This has been an ongoing debate for over 15 years. Obviously, print media is becoming less necessary, but not altogether obsolete. Although, some people say it is not, the majority agree that digital is the future. According to Strategy Analytics, print media advertising revenues come in third overall, which is far behind digital media. The same report projects that as digital advertising continues to grow, print media ad revenue will declineRead MoreThe Los Angeles Tribune Is A Driving Force Behind The News Essay901 Words   |  4 Pagesnews in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals. Rising Cost of Paper â€Å"Los Angeles Times is the largest metropolitan daily

Friday, December 27, 2019

The Wrestler s Body Identity And Ideology - 1365 Words

Alter, Joseph S. 1992. The Wrestler’s Body: Identity and Ideology in North India. Berkeley: University of California Press. Anthony, Susan B. 1896 [suffragist], History of Women in Sports Timeline. Bale J. 1991. The Brawn Drain: Foreign Student-Athletes in American Universities. Urbana, IL: Univ. Ill. Press Bale, John, and Joseph Maguire, eds.1994 The Global Sports Arena: Athletic Talent Migration in an Interdependent World. London: Frank Cass Bailey, R., Wellard I., and Dismore, H., 2005 Participation in Physical Activities and Sports: Benefits, Patterns, Influences and Ways Forward. Canterbury Christ Church University College, Journal of Physical activity and health alliance Bain, Alison L., Nash Catherine J. Undressing the researcher: Feminism, Embodiment and Sexuality at a Queer Bathhouse Event. Besnier, Niko 2012 the Athlete’s Body and The Global Condition: Tongan Rugby Players in Japan American Ethnologist, Vol. 39, No. 3, Pp. 491–510 Besnier, Niko and Brownell, Susan 2012 Sport, Modernity, and the Body Annual. Rev. Anthropol. 2012. 41:443–59. Billig, M. 1995. Banal Nationalism. London: Sage Blanchard, Kendall 1995 The Anthropology of Sports: An Introduction, rev ed. Westport: Bergin and Garvey. Bourdieu, Pierre1977 Outline of a Theory of Practice. Richard Nice, trans. Cambridge: Cambridge University Press. Brownell, Susan 1995. Training the Body for China: Sports in the Moral Order of the People’s Republic of China. Chicago: University of Chicago Press. Burke MichaelShow MoreRelatedGender Masculinity And Sexual Double Standards1795 Words   |  8 Pagesarchetypes of gender which you are bombarded with from birth. ‘Traditional’ gender stereotypes have remained consistent over many years, and, despite a rise in awareness and the challenge to these social norms, gender stereotypes raise issues with body image, labelling and genderfication. Both genders are subject to these stereotypes, where they are expected not only to accept them, but act within them, which is where we find the sexual double standards faced by sportspersons in the modern day.Read MoreMargaret Mead, A Famous Female Anthropologist From The 1920 S1775 Words   |  8 PagesIncreasingly more frequently, people are considering how important gender roles truly are, and if they have a beneficial impact on people’s lives. As Margaret Mead, a famous female anthropologist from the 1920’s recognizes in â€Å"Sex and Temperament,† countless individuals may suffer from strict standardization of gender roles and temperaments. These standardizations in America equate women to being â€Å"feminine;† beautiful, caring, soft, sweet, emotional, and dainty—the fairytale princess, while menRead MoreOrigin And Themes Of Popular Soccer Chants2296 Words   |  10 Pagesof purposes, such as supporting their own club, celebrating after a goal, or even intimidating the opposing club. Some chants, such as Liverpool FC’s You’ll Never Walk Alone, may be passed down through generations of fans, engrained in that club’s identity. However, there are many others which are based off of popular music of the time, which come and go, just as popular music usually does. I will not be discussing these temporary chants in this paper. In this paper I would like to explore the originsRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pageschapter. 5. Use technology for develop ing conceptual understanding and analyzing data. The computer has brought incredible statistical power to the desktop of every investigator. The wide availability of statistical computer packages such as MINITAB, S-Plus, JMP, and SPSS, and the graphical capabilities of the modern microcomputer have transformed both the teaching and learning of statistics. To highlight the role of the computer in contemporary statistics, we have included sample output xvi Read MoreLogical Reasoning189930 Words   |  760 Pagesinnocent as she. One June night, she staged an impromptu slumber party in her bedroom, covering the floor with mattresses, including her own. Before going to sleep, the eight flustered and excited young women discussed what men were like and how their bodies were formed. No one had any specific information; indeed, their talk was so ill-informed, incoherent, and unhelpful that Catherine said that in the morning she would ask her mother. She did so, but Johanna—herself married at fifteen─refused to

Thursday, December 19, 2019

Movie Marketing Plan - 1393 Words

Movie Marketing Plan Ideas and Images Private Limited Executive Summary Situation Analysis Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international. Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativity. Basically, there are two markets in Nepali movies industry: 1. The mass market 2. The class market The basic need of the market is pure entertainment. Yet the need for movies that makes people to think, the genre based movies, to be†¦show more content†¦Relatively, there can be huge threat from Bollywood movies specially. However, the social issue carried by Apabad can put a print for long in the mind of the viewers. Keys to success * Proper planning before completing the movie * Exposure to user friendly technology * Online marketing through social networking sites Critical Issues * To be able to grab both audience group * To focus more on the content of the movie * To accept and introduce technology for better quality * To be aware of the needs of alert audiences * To promote essence of education on filmmaking * To improve marketing strategies Marketing Strategy Ideas and Images Private Limited will basically be using guerilla marketing approach to be as cost effective as possible. Marketing of the movie is mainly centralized on internet marketing. The film makers are emphasizing on making the trailer of the movie more presentable and of quality so that it can attract oversees audience as well. Marketing through social networking sites like Facebook, Twitter and Youtube the movie is grabbing the attention of overseas distributors. Consequently, the movie is planning to be showcased in oversees countries like USA, Australia, UK, Denmark, Japan and Germany. Newspaper advertisement is not emphasized but it isShow MoreRelatedMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreIke Strategic And Marketing Planning Essay1003 Words   |  5 PagesOnline An article, written by Saabira Chaudhuri, presents Ikea’s most recent plans to expand their market. The information, released in this article, illustrates both strategic and marketing planning, evident in Ikea’s latest venture. As Michael Levens explains, in our text, â€Å"strategic planning identifies the overall direction of a business†, while â€Å"marketing planning includes those activities devoted to accomplishing marketing objectives†, further explaining that it â€Å"connects businesses to the consumersRead MoreEssay about Marketing Plan3352 Words   |  14 PagesMarketing Plan 1.0  Ã‚  Ã‚  Ã‚  Ã‚  Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporateRead MoreContext Analysis of British Airways Essay5712 Words   |  23 Pagesmarket and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions amp; attitudes-Segmentation criteria | British Airways is an addedRead MoreMktg522 - Marketing Plan2312 Words   |  10 PagesMarketing Plan: Kid Tough iPad Keller Graduate School of Management Marketing Plan Outline 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 ImplementationRead MoreMcdonalds Marketing Plan3867 Words   |  16 PagesMARKETING PLANS Submitted to Miss Conchita Fonseca on 16th February 2010 Written by Sabeen Irfan (3572122) Boram Lim (3524085) Jacob Alex (3378172) Dhinelka Chandrabharathi (3707635) Executive Summary The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burgerRead MoreShort Cases19708 Words   |  79 PagesMM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 1 MANAGING MARKETING IN THE 2 1S T C E N T U R Y : SHORT CASES www.mm21c.com MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 2 2 MANAGING MARKETING IN THE 21ST CENTURY TABLE OF CONTENTS 1. SONIK CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2. ICI FIBRES LTD. . . . . . . . . . . . . . . . . . . . .Read MoreEntertaiment Youth Club3677 Words   |  15 PagesMARKETING PLAN for entertaiment youth club I. Executive Summary This marketing plan was designed for a entertainment club , which is a small, cozy, family owned club specializing in authentic and traditional acoustic jazz music. In addition to the music and the upscale atmosphere, youth club’s offers a wide selection of alcoholic beverages and appetizers. This plan outlines in the following pages, a renewed vision and strategic focus of what it will take to run a successfulRead MoreStrategic marketing plan - Amazon.com with SWOT and PEST4144 Words   |  17 PagesBecause of the globalization of the marketplace, marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before that, it has to make the marketing plan that is the soul of marketing. Therefore, this report will first indicate the definition of strategic marketing plans. Then it will look at how important the strategic marketing plan is and the role that it plays in a firm or inRead MoreSocial Media Has Become A Global Phenomenon2681 Words   |  11 Pagesinteracting with his friends or groupies or listen to a music or watch a movie but for businesses centers it is beyond having fun or connecting people. We can simply say social media are virtual mark et outlets on which many contemporary business organizations and their market relies on. In this paper, social media marketing and related issues will be raised and discussed at length. The popularity of social media marketing Once again the internet world is gaining the momentum of introducing new

Wednesday, December 11, 2019

Fundamental Change in American Society free essay sample

To what extent did the American Revolution effect a fundamental change in American society? How far had Americans gone by 1790 in fulfilling the Ideal of equality? What limited the pursuit of full equality In the new nation? Thomas Hutchinson, chief Justice and lieutenant governor of Massachusetts, and his family were having dinner at the time on 26th August. 1765, the rioters got his house to destroy and to loot those properties. This riot was happening Just because of Implementing Stamp Act, the British tax that encourages the passage for theBrutish which concern the violation of the liberty from colonists. Hutchinson relative Andrew Olivers house was under attacked by the Benzene Mackintosh, who was shoemaker, and his supporters, the Bostonian working groups. Benzene was the person to fight against French during the seven years war. That attack was able to disperse by Hutchinson, as he appointed Andrew Oliver to administer the new law. We will write a custom essay sample on Fundamental Change in American Society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They arrested Benzene for destroying Hutchinson house then he was released later on loyal Nine, the group of merchants and craftsmen, who were against the stampAct. The violence led by the Loyal nine was erupted at large then intend and they promised to protest in peaceful manner and pushed Hutchinson that British to rule America effectively by shortening English liberties. Even though , it was a small outbreak until a half-century of protest that spread to the western world like Europe and the Caribbean,which was called the Age of Revolution started in British North America. This revolt was expression of colonies from the parliaments attempt to tax and against rich rulers.

Wednesday, December 4, 2019

Ray Bradbury Essays (1407 words) - Waukegan, Illinois,

Ray Bradbury "Ray Bradbury is one of the immortals among us, whose classic works of science fiction, fantasy and horror will be read a thousand years from now by our descendents and the relatives alike of the planets of a thousand distant stars." ( Dragon*con, website). He's won many awards for his writings and lectures, and I have no doubt in my mind that his writings will live on forever. "It was a special pleasure to see things eaten, to see things blackened and changed. With the brass nozzle in his fists, with this great python spitting its venomous kerosene upon the world, the blood pounded in his head, and his hands were the hands of some amazing conductor playing all the symphonies of blazing and burning to bring down the tatters and charcoal ruins of history. With his symbolic helmet numbered 451 on his stolid head, and his eyes all orange flame with the thought of what came next, he flicked the igniter and the house jumped up in a gorging fire that burned the evening sky red and yellow and black. He strode in a swarm of fireflies. He wanted above all, like the old joke, to shove a marshmallow on a stick in the furnace, while the flapping pigeon-winged books died on the porch and lawn of the house. While the books went up in sparkling whirls and blew away on a wind turned dark with burning." (Bradbury, Fahrenheit 451 67). The above is from Fahrenheit 451, a science fiction novel by Ray Bradbury. The quote describes the main concept of the book and is very appealing because it gives so much visual detail to the scene. This story is set in the future where all books and other written materials are 02 out lawed. Guy Montag's job is to burn books and the houses which the books are hidden in. He never questions his actions until he meets an old women who tells him how it was in the past when people didn't live in fear and could read whatever they wished. Eventually he does everything he can to prevent books from being burned and starts wanting to learn more and more. "I thought that this novel exercised great social commentary on society as a whole". It shows how important books are to all. It also shows that some people feel that knowledge is a threat to power and rule. Reading is a freedom everyone should enjoy. Ray Bradbury is an American novelist, short-story writer, essayist, playwright, screenwriter, and poet. He was born in Waukegan, Illinois on August 22, 1920. The third son of Leonard Spaulding Bradbury and Esther Marie Moberg Bradbury. In the fall of 1926 Ray Bradbury's family moved from Waukegan to Tucson, Arizona, only to return to Waukegan in May 1927. By 1931 Ray had begun writing his own stories on butcher paper. In 1932, after his father was laid off from his job as a telephone lineman, the Bradbury family again moved to Tucson but again returned to Waukegan the following year. In 1934 the Bradbury family moved to Los Angeles, California. Bradbury graduated from a Los Angeles High School in 1938. His formal education ended there, but he furthered it by himself -- at night in the library and by day at his typewriter. (Bradbury, Fahrenheit back of book). He sold newspapers on Los Angeles street corners from 1938 to 1942. Bradbury's first published story was "Hollerbochen's Dilemma," printed in 1938 in Imagination!, an amateur fan magazine. In 1939, Bradbury published four issues of Futuria Fantasia, his own fan magazine, contributing much of the published material himself. Bradbury's first paid publication was "Pendulum" in 1941 to Super Science Stories. In 1942 Bradbury wrote "The Lake," the story in which he discovered his distinctive writing style. ( Dragon*con, website). By 1943 he had given up his job selling newspapers and began writing full-time, contributing numerous short stories to periodicals. In 1945 his short story "The Big Black and White Game" was selected for Best American Short Stories. In 1947 Bradbury married 03 Marguerite McClure, and that same year he gathered much of his best material and published them as Dark Carnival, his first short story collection. His reputation as a leading writer of science fiction was established with the publication of The Martian Chronicles in 1950 (published in England under the title The Silver Locusts), which describes the first attempts of Earth people to conquer and colonize Mars, the constant thwarting of their efforts by the gentle, telepathic Martians, the